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When it comes to where and how you should market your business there can be a LOT of noise. As well as an overwhelming urge to go in 100 different directions all at once because it's what everyone else seems to be doing.

Effective marketing though is not about trying to play the same game as everyone else. It's about figuring out the matrix that works best for YOU.

This matrix takes into consideration a huge number of factors. Factors like your goals, your branding positioning, your resources, your natural strengths and weaknesses, your target client, and where you're at in business in general.

My strategies are designed to help you find this matrix, and be able to promote your business in a way that's authentic, achievable and aligned



Hone in on the essence of your brand and uncover the best, most effective, marketing matrix for your business!

My Brand and Marketing Strategy package is broken down into two phases - the exploration and the development. Once complete you'll have a document you can turn to for all business decisions, and a roadmap for the next 6-12 months of marketing activity.


  • Let's lay it all on the table - literally! In the exploration phase we meet side by side and spend three hours honing in on all aspects of your brand, your audience, where you're at, what you're doing and where you want to be.

  • Following the exploration I head back to my desk to analyse and assess everything we've explored. From there I develop your strategy, fleshing out all of the background brand components, and devising your own custom marketing plan that will see you through the next 6-12 months.

  • Your final strategy is a multi-page, fully-prepared document that covers all of the following:

    • Brand Bio and Tag Line

    • Brand Values and Vibe Statements

    • Brand Mission and Vision Statements

    • Key Messages and Points of Difference

    • Client Avatar

    • Customer Journey

    • Mini Competitor Analysis

    • Brand Voice

    • Business Goals

    • SWOT Analysis

    • Tactical Marketing Plan covering the who, what, when, and how of what you should be doing to achieve your goals

  • Once your strategy draft is complete, we will meet again and I will walk you through all of the language, ideas, findings and tasks I've mapped out. From there, our two brains will combine as one to make any final refinements. We'll then talk through execution, and make a game plan for how we'll action your tactics and get your brand components out into the big wide world.



Grow your business on social media, without being a slave to it!

My Social Media Strategy package is designed to take away the overwhelm and find balance with your content creation.


  • ​Let's see where you're at, what's working, what's not, what feels aligned and what doesn't. Over a 60 minute session (in person or online - you choose) we'll go over everything you're doing in the social media space.

  • Once we wrap I'll go back to my desk and unpack everything we've gone over. Covering up to two social media platforms, I'll prepare your strategy - a comprehensive doc that will act like your guide to all things social media for your business.

  • ​Your Social Media Strategy will include the following segments:

    • Profile audit and analysis

    • Top Takeaways from the audit and analysis, which may include a new bio, suggestions for profile updates, etc.

    • Audience breakdown so you know who you're talking to

    • Five groups of ten hashtags suitable for your content and audience

    • Personal Posting Guide inclusive of your own content pillars, content types and style guidelines to ensure you feed looks and sounds on point

    • 3 month content plan breaking down what to post, when and in what format 

Marketing strategist - Nicole Hailwood Perth


Every marketing strategy I prepare is completely customised to YOU - because since when were strategies ever one-size-fits-all anyway?

When selecting the marketing tasks for any given strategy, I'll always go for ones that I believe that will give you the best bang for buck, and ultimately help you connect your business with the people that matter.

With each strategy I write, you have the option to run with it on your own or I can step in and help you implement any or all of the suggested activities.

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