FOR A BANGIN' BRAND THAT VIBES YOUR VIBE
Let's talk about brand bby. Your brand goes waaaayy beyond "a logo". It's how you capture and communicate the entire essence of your business to help your audiences fall in love with it.
Your brand combines your what and your how, together with your why. What do you do, how do you do it, and why do you do it? It lives and breathes throughout your whole business aesthetic, tone, values and personality.
When you nail this combination, you create something so much more than a business. You create a service or product people deeply connect and resonate with - so much so they can't be without it.
So whether you're just after the visuals, or you need help creating and defining all aspects of your brand, I've got packages to suit.
-
Strategic design research exploring trends, colours and icons
-
Two initial mood boards designed to help us determine the overall creative direction of the brand
-
Development of your chosen mood board into one comprehensive concept, complete with multi-page mock-ups so you can get a real feel for how the brand will look
-
2-3 rounds of revision and refinement to the concept until she's perfect
-
HERO LOGO
-
Your main logo supplied in full colour, inverse colour, white transparent, black transparent and up to two alternative colour ways
SUB LOGO
-
An alternative lock-up or condensed logo supplied in full colour, inverse colour, white transparent and black transparent
BRAND MARK
-
Supporting Brand Mark aligned to your overall suite
-
Produced as both a stand alone icon for use as a Favicon, as well as part of an overall brand pattern
FILES
-
All logo suite files supplied in PNG, SVG, PDF and AI format
-
ICONS
-
Up to three supporting icons supplied in SVG file format
BRAND PATTERN
-
Custom brand pattern
COLOUR PALETTE & FONT SELECTION
-
Custom colour palette with five colours
-
Font selection with font files supplied
BRAND BOARD
-
Single-page brand board with 'brand in-action' mock-ups
-
Want help ensuring you can use your brand elements across your socials? Complete the look with my Instagram Add-On inclusive of:
-
Five custom grid templates (4:5)
-
Five custom templates for reel covers (9:16) with content sized to fit the centre square)
-
Three custom templates for story (9:16)
-
Grid mock-up design so you can see how to the templates work together to create your overall feed look
-
"How To" video showing you the best way to use the templates
ADDITIONAL INVESTMENT: $330
-
She made the whole process a breeze!
I worked with Nic to create new branding for my business and she was incredible.
She was great with communication, knowledgeable and made the whole process a breeze. Nothing was ever too hard and no questions or remarks ever too silly.
I would highly recommend Nic's services to anyone and would use her services again if the need arose.
Linley
BRAND PACKAGE 02
SPARKLE & SHINE
Your brand - with a few special extras to really bring the sparkle!
This package includes all the goods in the Magic Maker, as well as a comprehensive Brand Guidelines document and supporting design elements to help you implement your new brand with total ease.
PACKAGE PRICE: $1,600
-
Strategic design research exploring trends, colours and icons
-
Two initial mood boards designed to help us determine the overall creative direction of the brand
-
Development of your chosen mood board into one comprehensive concept, complete with multi-page mock-ups so you can get a real feel for how the brand will look
-
2-3 rounds of revision and refinement to the concept until she's perfect
-
HERO LOGO
-
Your main logo supplied in full colour, inverse colour, white transparent, black transparent and up to two alternative colour ways
SUB LOGO
-
An alternative lock-up or condensed logo supplied in full colour, inverse colour, white transparent and black transparent
BRAND MARK
-
Supporting Brand Mark aligned to your overall suite
-
Produced as both a stand alone icon for use as a Favicon, as well as part of an overall brand pattern
FILES
-
All logo suite files supplied in PNG, SVG, PDF and AI format
-
ICONS
-
Up to three supporting icons supplied in SVG file format
BRAND PATTERN
-
Custom brand pattern
COLOUR PALETTE & FONT SELECTION
-
Custom colour palette with five colours
-
Font selection with font files supplied
BRAND BOARD
-
Single-page brand board with 'brand in-action' mock-ups
-
-
A comprehensive document outlining all aspects of the brand, including design mock-ups showcasing how to apply the brand elements across different applications.
-
-
Business card design
-
HTML email signature design and setup
-
One single page design (can be used for signage, gift vouchers, flyer, etc)
-
-
Five custom grid templates (4:5) for Instagram
-
Five custom templates for reel covers (9:16) with content sized to fit the centre square.
-
Three custom templates for story (9:16)
-
Grid mock-up design so you can see how to the templates work together to create your overall feed look
-
"How To" video showing you the best way to use the templates
-
Six Instagram story highlight covers
-
Copy and creative for three pinned posts
-
BRAND PACKAGE 03
GLITTER & GOLD
For a brand that's truly MAGIC - inside and out!
This package is for those who want it all - the look AND the feel. It includes everything in the Sparkle and Shine package, as well as a customised Brand Strategy designed to help you deliver your brand with impact, consistency and unforgettable flair.
PACKAGE PRICE: $2,200
-
Strategic design research exploring trends, colours and icons
-
Two initial mood boards designed to help us determine the overall creative direction of the brand
-
Development of your chosen mood board into one comprehensive concept, complete with multi-page mock-ups so you can get a real feel for how the brand will look
-
2-3 rounds of revision and refinement to the concept until she's perfect
-
HERO LOGO
-
Your main logo supplied in full colour, inverse colour, white transparent, black transparent and up to two alternative colour ways
SUB LOGO
-
An alternative lock-up or condensed logo supplied in full colour, inverse colour, white transparent and black transparent
BRAND MARK
-
Supporting Brand Mark aligned to your overall suite
-
Produced as both a stand alone icon for use as a Favicon, as well as part of an overall brand pattern
FILES
-
All logo suite files supplied in PNG, SVG, PDF and AI format
-
ICONS
-
Up to three supporting icons supplied in SVG file format
BRAND PATTERN
-
Custom brand pattern
COLOUR PALETTE & FONT SELECTION
-
Custom colour palette with five colours
-
Font selection with font files supplied
BRAND BOARD
-
Single-page brand board with 'brand in-action' mock-ups
-
-
A comprehensive document outlining all aspects of the brand, including design mock-ups showcasing how to apply the brand elements across different applications.
-
-
Business card design
-
HTML email signature design and setup
-
One single page design (can be used for signage, gift vouchers, flyer, etc)
-
-
Five custom grid templates (4:5) for Instagram
-
Five custom templates for reel covers (9:16) with content sized to fit the centre square.
-
Three custom templates for story (9:16)
-
Grid mock-up design so you can see how to the templates work together to create your overall feed look
-
"How To" video showing you the best way to use the templates
-
Six Instagram story highlight covers
-
Copy and creative for three pinned posts
-
To develop your brand strategy we'll first get together 1:1 for a two hour strategy session. I'll then head home with all the ideas we generate and bring it together to create your brand strategy., a document that will guide and support you through all your business decision making.
The strategy will include your:
-
Brand tag line and elevator pitch messaging
-
Brand personality statement
-
Mission, vision and values statements
-
Unique selling points/key messaging statements
-
Instagram bio
-
Client avatar
-
Customer journey process map
-
Mini competitive analysis
-
SWOT analysis
-
HOW IT WORKS...
the process of building your brand
There's designing a brand, and then there's designing a BRAND.
A BRAND is something fundamentally unique and strategic, purposefully created to appeal to a certain audience and showcase a certain personality.
It is sooo much more than whacking a few fonts together in Canva.
It's a whole body of work. A pairing of fonts, colours, icons to create a style that works across multiple platforms (think socials, web, print, packaging, etc). And this style is one that's all YOURS. Designed to be impactful and enticing for your ideal clients, it tells your story when you're not there.
When you choose me to create your brand, here's how it works...
01. THE VIBE CHECK
video chat & package selection
Before getting underway, all of my branding projects begin with a vibe check video chat. When you follow the "Get Started" buttons you'll be directed to book your free 30 min chat.
Through this chat I'll ask you a bunch of questions about you, your business, and your vision for your brand. You'll be able to get a feel for me and how I roll too.
I'll then walk you through my different packages, and based on where you're at, advise the ones I feel are best for you.
02. SIGNED & SEALED
client agreement & deposit
Once we're agreed on the package of choice, we then get the ball rolling.
I will send through your Client Agreement for you to sign, which covers all my working terms and conditions to help ensure the process is a smooth and enjoyable one for us both.
From there, we set a start date and outline rough timelines for the projects. These timelines will vary depending on the package and your availability to provide feedback throughout.
Next you'll receive an invoice to pay the booking deposit, which is 30% of the package price.
03. THE BRIEF
brand questionnaire & archetypes
One of the most important phases of your branding project is defining the brief.
To do this, I'll send you a link to complete my branding questionnaire. It covers all the key information I need to ensure I can create a brand that totally knocks your socks off and appeals in all the right ways to your target audience.
04. RESEARCH
a.k.a scrolling fonts for days
Before developing any concepts, I always begin with strategic brand research.
Here I'll explore your audience and their preferences, your industry and trends, possible colours, styles, fonts, moods, etc.
If you've opted for the Glitter and Gold package, this is where we'll have your 1:1 exploration session.
Following all this, I'll combine everything together until I can visualise your initial concepts.
05. THE FIRST LOOK
your initial concepts
Then come the initial concepts. This is where I design and mock-up mood boards and a logo suite for two distinct concepts.
Nine times out of ten, one of these two concepts will be very close to the final brand you'll end up with (but if not, that's okay too. I allow for one additional concept if either of the first two don't land).
From here, you'll have the opportunity to share any feedback on the concepts, and choose one to move forward with.
06. BRINGING THE MAGIC
finesse & finalise
Once we've finalised your chosen concept, I spend time fine tuning it to ensure every aspect is perfectly sized and proportioned.
I then create all of the supporting elements within your brand package including any brand guidelines, Instagram assets, etc.
I then export all of the files in all of their formats and bundle everything into nice, neat share folders. A link to these folders is then sent your way and it's the best bloody you'll receive that week. Promise.