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BRAND STRATEGY & DESIGN

For a bangin' brand
that vibes your vibe

Your brand encompasses the entire essence of your business. It goes way beyond the logo. It's your whole aesthetic, your tone, your values and your personality.

 

It's the way you bring your what and your how, together with your why. What do you do, how do you do it, and why do you do it?

When you nail this combination you create something so much more than a business. You create a service or product people deeply connect and resonate with, so much so they can't be without it.

 

Whether you're just after the visuals, or you need help creating and defining all aspects of your brand, I'm your gal.

BRAND PACKAGE ONE

MAGIC MAKER

Let's make some magic and bring your brand visuals to life!

This package is for those who have all of their supporting brand elements locked down, and just need a hand with the base design aspects.

The Magic Maker includes:

CONCEPT DEVELOPMENT

  • Strategic design research exploring trends, colours and icons

  • Two initial logo concepts with accompanying mood boards and multi-page mock-ups so you can get a real feel for how the brand will look

  • Development of your chosen concept to create your brand

LOGO SUITE

Hero Logo

  • Your main logo supplied in full colour, inverse colour, white transparent, black transparent and up to two alternative colour ways

Sub Logo

  • An alternative lock-up or condensed logo supplied in full colour, inverse colour, white transparent and black transparent

Brand Mark

  • Supporting Brand Mark aligned to your overall suite

  • Produced as both a stand alone icon for use as a Favicon, as well as part of an overall brand pattern

 

Icons & Patterns

  • Up to three supporting icons supplied in SVG file format

  • Custom brand pattern

Files

  • All logo suite files supplied in PNG, SVG, PDF and AI format

SUPPORTING ELEMENTS

  • Custom colour palette

  • Font selection and font files

  • Single-page brand board with 'brand in-action' mock-ups

PACKAGE PRICE

$900

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INSTAGRAM ADD ON

Want help ensuring you can use your brand elements across your socials? My Instagram add-on includes:

  • Five custom grid templates (4:5)

  • Five custom templates for reel covers (9:16) with content sized to fit the centre square)

  • Three custom templates for story (9:16)

  • Grid mock-up design so you can see how to the templates work together to create your overall feed look

  • "How To" video showing you the best way to use the templates

ADDITIONAL INVESTMENT: $330

BRAND PACKAGE TWO

SPARKLE & SHINE

A brand with a few special extras to really bring some sparkle and shine!

This package includes everything in the Magic Maker, as well as:

BRAND GUIDELINES

  • A comprehensive document outlining all aspects of the brand, including design mock-ups showcasing how to apply the brand elements across different applications.

PROFILE ASSETS

  • Business card design

  • HTML email signature design and setup

  • One single page design which could be used for signage, gift vouchers, flyer, etc

SOCIAL ASSETS

  • Everything in the Instagram Add On Package (see above)

  • Six Instagram story highlight covers

  • Copy and creative for three pinned posts

PACKAGE PRICE

$1,600

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BRAND PACKAGE THREE

GLITTER & GOLD

For a brand that's truly MAGIC - inside and out!

This package is for those who want it all - the look AND the feel. It includes everything in the Sparkle and Shine package, as well as a customised Brand Strategy. Development of the strategy begins with a 2 hour 1:1 strategy session, followed by a fully prepared brand strategy to help you execute your brand with impact and consistency.

BRAND STRATEGY

  • Brand tag line and elevator pitch messaging

  • Brand personality statement

  • Mission, vision and values statements

  • Unique selling points/key messaging statements

  • Instagram bio

  • Client avatar

  • Customer journey process map

  • Mini competitive analysis

  • SWOT analysis

PACKAGE PRICE

$2,200

HOW IT WORKS

THE PROCESS OF BUILDING YOUR BRAND

There's designing a brand, and then there's designing a BRAND.

A BRAND is something fundamentally unique and strategic, purposefully created to appeal to a certain audience and showcase a certain personality.

It is sooo much more than whacking a few fonts together in Canva.

It's a whole body of work. A pairing of fonts, colours, icons to create a style that works across multiple platforms (think socials, web, print, packaging, etc). And this style is one that's all YOURS. Designed to be impactful and enticing for your ideal clients, it tells your story when you're not there.

When you choose me to create your brand, here's how it works...

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