Soulful Matrescence is the beautiful rebirthing of my client's original brand Soulful Guidance Doula.

Led by Georgie, a soulful and intuitive doula, the business offers compassionate and holistic postpartum support for mothers as they transcend into matrescence.

The Soulful Matrescence brand is built on warmth, safety, understanding. It carries a soft, but quietly assured energy. The autumn colours, wellness-inspired icons, and soft fonts combine to visually communicate all that Georgie encompasses in the sacred space she creates for her mothers.

Offering both in-home doula services, as well as online postpartum planning and an eBook, when it came to designing and developing her Wix Studio website, it was crucial we got the systems and navigation right. We needed to ensure it was easy for potential clients to understand the variety of the offers available, while also being able to easily take action with the service or purchase most suitable to them. The final site utilises the built-in Wix booking system, online store, and enquiry forms to create a seamless user experience.