In pursuit of a more professional look and a brand that was true to her, Tonia enlisted my help to carry out a mini brand strategy, brand refresh, and Wix website design. As a marriage celebrant, Tonia deeply believes a couple's day should be completely theirs. Their wishes, their dreams, and true to who they are as a couple. This perspective shaped her brand messaging and was woven into the composition of her logo and the authenticity seal style of her brand marks.

As a funny, warm and caring person, who's also referred to as the Pacifier, we went for a soft and calming brand aesthetic. This also aligns with the aesthetic of the wedding industry in general. Paired with this are star shapes and image cut-outs to add an element of playfulness and demonstrate the Jester elements of her personality.