Hosting fun and family-friendly rock lobster and sunset tours, with Catalpa Charters every charter is a new adventure. When they take to the water it's always an adventure, and an opportunity to showcase and share WA's unique maritime history against the backdrop of Rockingham’s stunning waterways.

When developing their branding it was central that we wove together the brand's historical focus, their love of the ocean, and their desire to create memorable adventures.

Drawing inspiration from the business's namesake the Bark Catalpa, a 19th-century whaling ship famous for a daring prison escape of six Irish political prisoners from Fremantle, the Catalpa Charters logo features a replica of the ship as the main focal point. 

Complimenting this is the use of an antique sailor's style header font to reinforce the historical connection, and also demonstrate the fun and adventurous nature of the brand. The gradient blue effect through the main lettering represents the waves of the ocean, while the overall palette is designed to reflect the colours abundant throughout the Rockingham waterways.