WOMEN OF WATER
A photography project designed to showcase female empowerment and embodiment through connection to the ocean, the Women of Water branding needed to be both feminine, sophisticated, yet still a little boho.
Combining coral and sand shades, a sophisticated sans serif font, and lettering play to create a wave look with the mermaid tail dancing out we created a simple logo that says so much.
Eventually becoming a book, it was key that the branding here remained simple enough that it would work well in print and merchandise, as well as in black and white.
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