Why Real World Connections Still Matter
As a society it's fair to say we're fixated with technology. We go to lunch and spend more time staring at our phones than talking to our friends. We simultaneously watch Netflix and scroll through Facebook like we we're born to. And as business owners, we often focus so heavily on our digital presence that we forget the value and importance of creating and nourishing real world connections.
Finding ways to physically (not THAT kind of physical either) be with your clients and the audiences that matter to your business requires work. It can be time consuming and resource intensive, but here's our top three reasons for why it still matters and how bringing it into your business life can lead to massive shifts in your profile growth and client advocacy.
1. THEY BUILD TRUST
A recent study by Salesforce showed that 95% of consumers said they're more loyal to the companies they trust. One of the best ways to create trust is to show your audiences the real you. When you share a space with people, shake their hand, look them in the eye, etc you go from being someone behind a screen to a physical being in this world. You bring perceptions into reality, and allow others to genuinely believe you are who you say you are and you believe in what you say you believe in.
2. THEY ADD VALUE
People love to be inspired and feel connected. When you create a space (could be an event or just a casual get-together) for your audiences to meet those they look up to, or surrounded themselves with others who have similar interests, you become the centrepiece that brings positive experiences into their lives. You go from being just another boss and just another business, to someone that does things they want to be a part of.
3. THEY ENHANCE YOUR CUSTOMER EXPERIENCE
We live in a world where 80% of people say customer experience is just as important as the products and services that a company offers. While the customer experience for many businesses these days can live completely online, and be improved by savvy digital processes, a lot can still be said about the impact of showing face and proving that you care. Making an effort to meet and talk with your clients, find out what motivates them, and do your part to make their time with your business memorable will not only make them feel special it will make their whole experience with your business one worth repeating.
So next time you're looking for ways to grow your business, start by looking for ways to grow your connections with those who make your business a reality.
The Cannect Crew