How to Keep Your Clients Coming Back
Whether you're on first name basis with everyone that comes through your studio, or sell hundreds of online orders to clients you rarely ever meet, living for your audience is one of the most important things you can do to keep your business humming and your clients coming back for more.
Why? People want to feel special, and are therefore more likely to invest their money, time, and energy in businesses that genuinely care, that make life easy for them, and that align with their deepest values.
If you're unsure whether or not you're living for your audience, or what this even looks like, here are our top three pointers to get you on the right track.
ONE. GET TO KNOW THEM
Your clients are not numbers on budget spreadsheets, they're everyday people just like you. Recognising this and knowing what gets them out of bed in the morning, what causes them the most frustration, and what motivates them to live life the way that they do will give you the ability to picture who they are as people, and what it is they love about your business.
To help you out with this, we devised a list of 25 Things You Should Know About Your Clients. Check it out for inspiration.
TWO. UNDERSTAND THEM
Once you know who your audience are, you can then start to develop an understanding for why they follow, like, and shop at your business. Perhaps they're juggling three kids and two jobs and you offer yoga classes at the most convenient times. Perhaps they're trying to eat healthy on a budget and you offer low cost nutritious meal options. Though you can make informed guesses on this, often the easiest way to find this information out is to ask. You could set up a quick and easy post-checkout survey, or simply just make a habit of chatting to your customers when they're in store.
THREE. CATER TO THEM
It's one thing to know and understand your audience, but it's another altogether to cater what you do towards them. This is the most fundamental part of living for your audience, and will make the most impact to your clients and how they view your business.
Catering to your audience is all about taking your knowledge of them and applying it to your business processes, practices, and communications. For example, if your clients are busy people, then you should always be searching for ways to make buying your products or accessing your services quick and easy. You should also be listening to and acting upon feedback that suggests otherwise. If coming to your business is their special "me" time, consider how you can make it even more special. Can you offer complimentary treats, or enhance your environment so that as soon as they walk in they feel peaceful? If they're sociable and love coming to your space to connect with others, running events or offering two for one specials will really appeal.
Always remember, without your audience and your clients your business couldn't exist. Make sure they know just how important they are to you.
Best of luck,
The Cannect Crew