25 Things You Should Know About Your Clients
Your clients are pretty special people. They spend their hard earned money on your products and services, and take time out of their busy lives to connect with your business. Getting to know them is one of the best things you can do for your business. Not only will it allow you to ensure your products and services are catering to them in the most effective ways, it will also show them how much you value their business.
Here's our list of 25 things you should know about your clients. Why not take pen to paper and see how you go?
How they spend their days (e.g. work 9-5, do FIFO, or stay at home)
What keeps them up at night
What annoys them the most about businesses like yours
What big changes they want to see in the world
What events they like to go to
What Facebook groups they belong to
What hashtags they follow on Instagram
What makes them smile
What or who inspires them
Their average age and predominant gender
What sorts of things they spend their disposable income on
What their favourite brands are
Where they spend their time online
What their goals are
What they do for fun on the weekends
What they like to read (e.g. books, magazines, blogs)
What they love the most about businesses like yours
What they value most about YOUR business
What they're passionate about
What trends they're into
What type of people they want to be
Where they mostly live
Whether they prefer quality or quantity
Who they live with (e.g. partner, friends, children, etc)
Why they choose to come to your business
While there are most definitely additional things we could add to this list, starting with these is a good place to begin and should still give you a pretty clear picture of who your audience are.
If there are things on this list that you don't know make it your mission over the next week to find at least two of them out. Every time you learn something new about your clients you open up an opportunity to connect with them on a deeper level, and to build a community where the love and the value flows in both directions.
Best of luck,
The Cannect Crew
P.S. If you struggled to answer a number of these things, it could be a sign that you're out of touch with the community your business is serving. If you want help getting back on track, and developing better connections, send us a message - we can help!