BRAND STRATEGY & DESIGN
For a bangin' brand
that vibes your vibe
Your brand encompasses the entire essence of your business. It goes way beyond the logo. It's your whole aesthetic, your tone, your values and your personality.
It's the way you bring your what and your how, together with your why. What do you do, how do you do it, and why do you do it?
When you nail this combination you create something so much more than a business. You create a service or product people deeply connect and resonate with, so much so they can't be without it.
Whether you're just after the visuals, or you need help creating and defining all aspects of your brand, I'm your gal.
BRAND PACKAGE ONE
MAGIC MAKER
Let's make some magic and bring your brand visuals to life!
This package is for those who have all of their supporting brand elements locked down, and just need a hand with the base design aspects.
The Magic Maker includes:
CONCEPT DEVELOPMENT
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Strategic design research exploring trends, colours and icons
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Two initial logo concepts with accompanying mood boards and multi-page mock-ups so you can get a real feel for how the brand will look
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Development of your chosen concept to create your brand
LOGO SUITE
Hero Logo
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Your main logo supplied in full colour, inverse colour, white transparent, black transparent and up to two alternative colour ways
Sub Logo
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An alternative lock-up or condensed logo supplied in full colour, inverse colour, white transparent and black transparent
Brand Mark
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Supporting Brand Mark aligned to your overall suite
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Produced as both a stand alone icon for use as a Favicon, as well as part of an overall brand pattern
Icons & Patterns
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3-4 icons for styling your brand
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Custom brand pattern
Files
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All logo suite files supplied in PNG, SVG, PDF and AI format
SUPPORTING ELEMENTS
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Custom colour palette
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Font selection and font files
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Up to three supporting icons supplied in SVG file format
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Single-page brand board with 'brand in-action' mock-ups
PACKAGE PRICE
$900
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INSTAGRAM ADD ON
Want help ensuring you can use your brand elements across your socials? My Instagram add-on includes:
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Five custom grid templates (4:5)
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Five custom templates for reel covers (9:16) with content sized to fit the centre square)
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Three custom templates for story (9:16)
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Grid mock-up design so you can see how to the templates work together to create your overall feed look
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"How To" video showing you the best way to use the templates
ADDITIONAL INVESTMENT: $330
BRAND PACKAGE TWO
SPARKLE & SHINE
A brand with a few special extras to really bring some sparkle and shine!
This package includes everything in the Magic Maker, as well as:
BRAND GUIDELINES
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A comprehensive document outlining all aspects of the brand, including design mock-ups showcasing how to apply the brand elements across different applications.
PROFILE ASSETS
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Business card design
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HTML email signature design and setup
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One single page design which could be used for signage, gift vouchers, flyer, etc
SOCIAL ASSETS
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Everything in the Instagram Add On Package (see above)
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Six Instagram story highlight covers
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Copy and creative for three pinned posts
PACKAGE PRICE
$1,600
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BRAND PACKAGE THREE
GLITTER & GOLD
For a brand that's truly MAGIC - inside and out!
This package is for those who want it all - the look AND the feel. It includes everything in the Sparkle and Shine package, as well as a customised Brand Strategy. Development of the strategy begins with a 2 hour 1:1 strategy session, followed by a fully prepared brand strategy to help you execute your brand with impact and consistency.
BRAND STRATEGY
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Brand tag line and elevator pitch messaging
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Brand personality statement
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Mission, vision and values statements
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Unique selling points/key messaging statements
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Instagram bio
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Client avatar
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Customer journey process map
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Mini competitive analysis
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SWOT analysis